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Our History

1911

1919

History

Gottlob Bauknecht starts small electric workshop in Taillfingen, Germany, eventually establishing his first factory in 1933. Philips acquires Bauknecht business in 1982.

1943

History

Guido Borghi and his three sons found the Ignis company and brand in Comerio, Italy, later to be acquired by Philips in 1972 and then by Whirlpool Corporation in 1989.

1957

History

Whirlpool Corporation invests in Brasmotor S.A., for an equity stake in the Brazilian appliance market.

1958

History

Whirlpool is distributed in Australia with Malley’s Whirlpool.
Over time Whirlpool will become synonymous with quality appliances in Australia serving families.

1986

History

Whirlpool Corporation purchases KitchenAid.

1989

History

Whirlpool Corporation and Philips form European joint venture. Whirlpool Corporation becomes sole owner in 1991. Between 1991 and the present, Whirlpool Europe has consolidated 32 separate markets into a unified business entity.

1990

History

Whirlpool solidifies its presence in Asia and opens the Australian office in Scoresby, Victoria, operating directly as Whirlpool (Australia) Pty Limited.

2000-2002-2004

History

Whirlpool launches a series of design innovation concept projects: 2000, 'Macrowave' new frontiers for the modern microwave, featured at the Milan Triennale and the Louvre, Paris. 2002, 'Project F' a concept design project looking at the future of laundry. 2004, 'in.kitchen' a visionary design project on the future of kitchen space and appliances.

2001

History

Habitat for Humanity International, a global, non-profit organization dedicated to eliminating poverty housing worldwide, recognizes Whirlpool Corporation for its commitment as the largest corporate donor to the project More than houses: Rebuilding our Communities.

2002

History

Whirlpool completes acquisition of Polar, S.A., Poland's leading home appliances manufacturer and top Polish brand.

2004

History

Whirlpool Europe becomes Premier Sponsor of the Women's Tennis Association (WTA) European tour. The company also announces the extension of its collaboration with Habitat for Humanity in Europe, and creates a milestone three-way partnership, whereby Amélie Mauresmo represents the WTA as official ambassador for Habitat for Humanity in Europe.

2007

History

In 2003, we became the world’s first appliance manufacturer to announce a global greenhouse gas reduction target, a 3 percent reduction from 1998 levels by 2008. We revised the target in 2007, to a goal of 6.6 percent reduction by 2012. Currently our operations’ release of toxic chemicals in the United States is nearly 90 percent less than the releases compared to the 1987 baseline year, while at the same time production increased approximately 80 percent.

2009

History

In 2009, Whirlpool Corporation announced its commitment to make all electronically-controlled appliances it produces – everywhere in the world – smart grid compatible by 2015.

2015

History

Whirlpool relocates it’s Australian Head Office to Clayton, Victoria.

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